Tag Archives for " discount "

Jun 20

New Customers Win! Old Customers…?

By Kate | Contract Negotiations , Pricing

If you love Nordstrom (or Target, Starbucks, etc.), being a loyal customer has lots of benefits. Retailing in the 21st century is over-saturated, so many similar brands create a bidding war for consumers. And loyal consumers win the most–discounts, perks, events, you name it–they all await the customer willing to channel more spending toward one brand.

That mentality is so ingrained, it’s easy to think it’s true with your legal information vendors. Sadly, it’s the opposite. Stick with Westlaw and/or Lexis long enough, and chances are you’ll be getting among the worst value.

In legal information, the best deals and offers are reserved for new customers. And who’s funding those great deals? Loyal customers like you.

The new customer is their preferred customer. Loyal customers just pay for it.

Nov 15

Product Life Cycles of Lexis and Westlaw

By Michael Feit | Vendors , White Papers

There are four stages in the product life cycle: Introduction, Growth, Maturity, and Decline. As a product or service evolves over its life cycle, so does its business strategies.

Feit Consulting’s recent report, Path to Commoditization, depicts how Lexis and Westlaw have progressed through their respective life cycles and the corresponding impact on pricing strategies. It examines the various strategies and tactics deployed by the vendors at each different stage.

The charts above illustrate Feit Consulting’s respective representations of Lexis and Westlaw, in relation to the timeline of their product life cycles since 1990.

More information about this report is available here. Limited time offer: 35% off the Westlaw & Lexis: Path to Commoditization report. Use discount code PATH35 when ordering.