Tag Archives for " market saturation "

Jun 22

Stay Away From Long-Term Deals Unless…

By Michael Feit | Contract Negotiations , Vendors

Both Lexis and Westlaw are currently pitching long-term deals. This is symptomatic of a saturated market. Online usage and recovery rates have been declining since 2008 and as a result pricing has declined. Why lock your firm into a long-term price commitment in this rapidly evolving market?

Negotiating with the vendors can be a frustrating, drawn-out and often unsatisfying process. One of the key emotions we see in clients approaching the end of a contract with either Westlaw or Lexis is dread. So a longer contract with fewer renewals sounds like a great idea.

However, with rare exceptions, a long-term contract is among the worst paths a firm can choose for several reasons. The first reason seems obvious: change. Technology and pricing are continuously changing. You wouldn’t buy a plan that kept you from upgrading your phone for 5 years, would you?

The legal information landscape is rapidly evolving with exciting acquisitions and new companies/products emerging. These products will continue to pull away use and interest in Lexis and Westlaw. It is always possible that one change in the market could make another product irrelevant. And as Artificial Intelligence rapidly gains momentum, there is much to be seen.

Generally, a longer contract benefits the vendor. For legal information contracts, we always advise keeping the term to within your near- and long-term forecasts, which is generally three years or fewer unless you are receiving a truly exceptional deal.

Nov 17

Oversaturated Market Causes Unfavorable Contracts for Loyal Customers

By Michael Feit | Contract Negotiations , Pricing

If you love Nordstrom (or Target, Starbucks, etc), being a loyal customer has lots of benefits.

Retailing in the 21st century is oversaturated, so many similar brands create a bidding war for consumers.

And loyal consumers win the most: discounts, perks, events, you name it–they all await the customer willing to channel more spending toward one brand.

That mentality is so ingrained, it’s easy to think it’s true with your legal information vendors. Sadly, it’s the opposite.

The key difference, of course, is that legal information isn’t really a marketplace at all, and the benefits of open competition don’t apply.

Stick with Westlaw and/or Lexis long enough, and chances are you’ll be getting among the worst value.

In legal information the best deals and offers are reserved for new customers. And who’s funding those great deals? Loyal customers like you.

The new customer is their preferred customer. Loyal customers just pay for it.