Tag Archives for " commoditization "

Sep 27

The Demise of the Wexis Monopoly

By Michael Feit | Sole Provider , Vendors

Today, over 50% of large law firms retain only Lexis or only Westlaw. Within large law, 21% of firms with over 500 attorneys have gone this route. If a firm with 1000+ attorneys can go sole-provider, does this foretell the end of the Wexis monopoly?

In the world of legal information, Westlaw and Lexis have been and remain the market leaders. Until recently, midsize and large law firms universally believed that Westlaw and Lexis were complementary products. Even once-innovative products and services ultimately find themselves on the path to commoditization as they mature. Fierce competition motivates products to adopt their rival’s successful features, and therefore become more similar. While there may be preference for one or another, unique product benefits become less obvious.

As corporate clients pushed back on research costs, firms were not able to recover costs entirely. The effect on the bottom line pushed some firms to make the decision to go sole-provider. The freedom of funds allows firms and organizations to purchase wish-list software and technology to enhance the delivery of legal information. Feit Consulting has been monitoring the sole-provider trend for over a decade. While this has worked for some, the big question is whether it is the right decision for your firm or organization.

How should you proceed?

1) Get the pricing intel to determine contract pricing is favorable. Compare contracts with market intel in Feit’s white paper, Optimizing Legal Information Pricing.

2) Whether or not your firm or organization has favorable pricing, this alone does not pre-determine whether you should keep both. It is worthwhile to assess the viability of sole-provider option. Develop a business case. If needed, check out this resource, the Sole-Provider Viability Decision Guide.

3) Execute and implement. Consider hiring a consultant if you decide to make a change.

Regardless of the outcome, exploring the sole-provider option is a healthy step in revising your legal-information strategy and can provide intelligence to enhance your tactics for upcoming negotiation. If you choose to do it alone, these resources are an advantage to legal-information decision makers on what steps and considerations should be made in the process.

Sep 19

Why A Start-Up Wouldn’t Purchase Both Westlaw and Lexis Today

By Michael Feit | Sole Provider

Imagine you had a new start-up law firm. You are deciding which legal-information resources to purchase. You sit down with Lexis and Westlaw. Each offers you the same pricing and contract terms your firm or organization currently has today. Would you purchase both?

With the majority of firms already making the choice to retain just one vendor, the market has proven that firms don’t need both Lexis and Westlaw to operate successfully. It is hard to imagine a start-up today purchasing these redundant services when, instead, the firm could redirect its legal-information budget to a multitude of other products and simultaneously enjoy substantial savings.

Until a decade ago, more than 85% of law firms had both Lexis and Westlaw. The vendors offered products with a lot of unique content, making it justifiable to have both. Additionally, approximately 90% of costs associated with online research were passed through to clients.

Since the 2008 recession, recovery rates have dropped to 36%, overall usage is down and continuing to decline, and Lexis and Westlaw products have become quite similar. While there is still some unique content, it is not enough to justify firms retaining both. And, fortunately, there are many workarounds to alleviate concerns about lost content.

If you are still retaining both vendors, it is time for you to re-evaluate your legal information vendor portfolio. Feit Consulting’s Sole Provider Playbook provides a step-by-step process for firms to assess the option and, if viable, implement the change. Learn more here.

Jun 21

Throwback Thursday

By Michael Feit | Vendors , White Papers

Flashback to 1994 when the “customer is always right”. The online legal information market was so much fun to be a part of during the mid-nineties, for both vendors and law firms. Law firms loved their vendors. In the go-go 90’s, everything was great. The market was super-charged everywhere.

By 1994, 95% of large law firms had both Lexis and Westlaw. Usage and revenue was increasing 20-75% annually. Firms enjoyed the “customer is always right” philosophy that both vendors embraced. Customer feedback was respected and encouraged. With costs being passed through to firms’ clients, it was a period of mutual admiration.

The competition between Westlaw and Lexis was fierce on all fronts. Both products were continually and rapidly enhancing with tremendous ongoing innovation. The products became more complete, with deeper and more archival content sets.

Healthy competition spurred each vendor to strive to match and surpass the other in content functionality. Lexis was favored for news and information, while Westlaw was favored for litigation. One vendor would announce a new feature, only to be matched and outdone by the other.

As growth accelerated and prices increased, the vendors worked even harder to ensure costs would not become a concern to law firms. Vendors created very successful programs to instruct firms on how best to develop and maintain strong online cost recovery.

It was a true win-win relationship for the vendors, law firms, and the lawyers.

Feit Consulting’s white paper, Westlaw & Lexis: Path to Commoditization tracks the progression of these two vendors and provides a future outlook. Learn more here.

Nov 16

Commoditization of Lexis & Westlaw

By Michael Feit | Sole Provider , White Papers

A product has been commoditized when there is no unique value that distinguishes it from competitors.

More simply put, a commodity is a product that can be substituted by another. Made by different companies, commodity products are similar in quality and results and are viewed as essentially interchangeable.

Even once-innovative products and services ultimately find themselves on the path to commoditization as they mature. Fierce competition motivates products to adopt their rival’s successful features, and therefore become more similar. While there may be preference for one or another, just like that of Coke and Pepsi, unique product benefits become less obvious.

In the world of legal information, Westlaw and Lexis have been and remain the market leaders. Until recently, midsize and large law firms universally believed that Westlaw and Lexis were complementary products. Each vendor had enough demonstrable unique content to support the notion that firms should retain contracts with both, particularly firms with diverse practice groups.

Over time, more firms began eliminating either Westlaw or Lexis, and the sole-provider trend emerged. Today, the percentage of large law firms with just one of these two providers is essentially 50%. The proverbial genie is out of the bottle. The market is demonstrating with its actions that Westlaw and Lexis are rapidly becoming interchangeable. Eliminating a vendor creates a great opportunity for firms to free up a large amount of resources and to enhance their legal information infrastructure with new products.

To quantify the extent and motivation behind the sole-provider trend, Feit Consulting conducted a comprehensive analysis of the entire large law firm market. This report concludes that Westlaw and Lexis are no longer complementary products. Rather, the retention of both of these vendors is an unnecessary luxury that most firms should forego.

To learn more about about this white paper or the Market Trends Series, click here.
Nov 15

Product Life Cycles of Lexis and Westlaw

By Michael Feit | Vendors , White Papers

There are four stages in the product life cycle: Introduction, Growth, Maturity, and Decline. As a product or service evolves over its life cycle, so does its business strategies.

Feit Consulting’s recent report, Path to Commoditization, depicts how Lexis and Westlaw have progressed through their respective life cycles and the corresponding impact on pricing strategies. It examines the various strategies and tactics deployed by the vendors at each different stage.

The charts above illustrate Feit Consulting’s respective representations of Lexis and Westlaw, in relation to the timeline of their product life cycles since 1990.

More information about this report is available here. Limited time offer: 35% off the Westlaw & Lexis: Path to Commoditization report. Use discount code PATH35 when ordering.

Jun 01

White Paper “Westlaw & Lexis: Path to Commoditization” Now Available

By Michael Feit | Vendors , White Papers

Westlaw & Lexis: Path to Commoditization shares an analysis on the current state of the market, supported by data collected from 98% of the large law firm market.

Our white paper provides law firm administrators the data and context behind this trend to make informed decisions in a rapidly changing market.

Gain critical insight into what firms may expect in the future on recovery rates and overhead, as well as personal thoughts from firm administrators about their satisfaction and expectations of these two vendors.

For more information, click here.